A Prescription for Physician Applications
The president of the AMA, Steven Stack, M.D., is spot on in his diagnosis of what’s wrong with most of today’s applications designed for physicians:
“We live in a world where a 2- or 3-year-old can pick up a smartphone and use it with no instructions. If you’re not careful, they’ll order from Amazon and have something delivered to your house two days later. But we have graduate-educated physicians who are being forced to use software that looks like it’s on an old-fashioned, DOS-based system, a Tandy, an Atari, the kind of software you can only see in a museum.”
The consequences of this reality are sobering. Five years into the life of the HITECH act, the survey on Physician Use of EHR Systems found that more than half of all respondents reported their EHR system had a negative impact on costs, efficiency or productivity.
It is past time for software developers to take Dr. Stack’s admonition to heart. At PatientKeeper, we’ve long lived (and designed our products) by the belief that when you have an intuitive application, you don’t need training. Accordingly, we build all PatientKeeper applications with the goal to have no traditional end-user training whatsoever. We think of training as introducing physicians to the technology, not training them on it.
After all, if young children can pick up a phone or tablet and get their apps to work, physicians should be able to, also.