Physicians Must Have Their “Say”
Results of the Physicians Practice 2011 technology survey confirm what I hear all the time: physicians want a voice in their practice’s information technology decisions. From a practice management perspective, giving physicians their “say” isn’t just smart politics: physician participation (in selecting IT) can help drive physician adoption (in using IT); and adoption is the key to improving the coordination of patient care and securing ARRA/HITECH incentive payments.
At hospitals that “compete” for affiliated physicians’ business – and that’s still most community hospitals nationwide – this situation is amplified. Any way a hospital can make a physician’s life easier, and make him or her more efficient, represents a potential “competitive advantage” for the institution. Engaging physicians at the outset of an EHR, CPOE or Medication Reconciliation initiative – and, ultimately, deploying a solution that delivers a positive user experience for physicians – will bolster system adoption. And that’s a sweet tune to management’s ears.